Content and SEO

If you have a website for your business then you should already know the importance of SEO. Sadly though, this isn’t always the case, and we’re here to help you gain a brief insight into what it means, how it works and how it can have a positive impact on your website traffic.

Whether you run a blog, an ecommerce site or a website that runs along side your physical store, SEO are maybe the three most important letters that you need to understand. It stands for Search Engine Optimization and this alone, determines how search engines, such as google, will rank your page on their site.

You’ve probably heard the phrase ‘Content is king’ often enough, and there’s a reason for that, because it’s true. But that doesn’t mean that you can write ten articles of garbage and expect your site to be ranked on google, oh no. Google is much more intelligent than that.

For google to really like your content, it must be rich, original and user optimized. For example, a three hundred word article on how to wash dogs, will not improve your SEO as much as a 1200 word article titled ‘How to wash your dogs and why it is important.’ If the content is rich and original, google will understand that your page is more likely to be relevant to the search term used and also that it will be filled with much more information.

Being user focused is key, and if the article is written for the benefit of the user, this can do heaps and bounds for your SEO. If you’re having trouble writing SEO rich content, or simply can’t find the time, there are many great agencies out there which can help you do that. Dilate Digital are a well established and well known brand that can help you with making your content SEO whilst tackling more technical problems, all with the aim of getting that page of yours up that google rankings.